The Christmas tree will not be the only thing glowing and standing this holiday season… We live in a society in which we bounce back-and-forth like a pendulum, where one period always overcompensates for the previous, as we seek to find a proper balance. On the political side, 2016 was the year of extremism and populism where we saw a movement dividing the political landscape into fighting to uphold a pseudo democracy on the one hand, and populism on the other.  We are living in exciting yet dangerous times, because the pendulum keeps swinging more extreme and faster. There seem to be no limits as we go higher and further.  We have seen a pornification of our society over the years with lyrics, images, and „social media“ exploding to provoke and tease, and we have not thought about the consequences. Maybe it will be for the better, or maybe it will impact some of the fundamental structures on how we live (together)?

By the time sexual education in school kicks in, the young children have already been exposed to all kinds of porn through the increasing accessibility. Recent Australian research now shows that the AVERAGE age at which children first start watching porn is 11 years old.

Even writing about the topic is to many of the older generation (aka people around 40 still consuming Facebook, such as myself) awkward, and we most definitely hesitate to talk about these topics, as our private (over-) consumption has lead new media (such as Pornhub) to now start to tap into new fields such as the music industry – they now go right into our hearts of a more or less mainstream life.

The logo at the bottom could easily be changed to anything ranging from Coca-Cola to amazon.com, and as we are now heavily building debates around health and consumption in our society, we should also increase our efforts to think about how sex and how our “picture perfect family lives”, and the illusions we have built around what we think about these topics over the last decades, will now be impacted. Needless to say, the changes will be rapid and extreme.

To a horny and family-friendly holiday season!

And since no one by now is curious how the advertisement turned out… I can safely add the link here (let´s just say Silent Night – Lonely Night will never be the same again…):